How to Build a Step by Step Profit Plan

August 8, 2007

Profit PuzzleI looked into the door of my daughter’s room last week. Just after she goes back to her mom’s from the weekend, I enjoy just looking at the space she’s occupied and trying to recreate what she enjoyed most over the weekend. On the floor was a jigsaw puzzle - half finished. And propped against the wall was the box top to the puzzle. With the picture of what the finished product would look like.

So why does a 12 year old know to look at a picture of the finished puzzle before she starts putting things together while adults who are building entire businesses take a completely reactive approach and try to patch their business together decision by decision, purchase by purchase, campaign by campaign? Read more

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